The British Edit

Posted by erica hanks on

As you may have realized, there is a big presence on our site of British based brands. It's definitely not intentional, but we have noticed that there is a major focus in the UK on the artistic components and quality craftmanship in fashion design. With Rejina Pyo, Joseph, Rupert Sanderson, Christopher Kane, Victoria Beckham, Arch4, DeMellier London, let's take a look at our newest brands for fall and what brings them to SHOWROOM. 



Arch4 Cashmere is leading the way with sustainability. The design philosophy is chic, minimal, and ever-so-slightly masculine aesthetic, timeless and effortless. Arch4 cashmere is traceable and responsibly sourced. Their process is certified by the Global Organic Textile Standard (GOTS). Being a member of the CCMI Cashmere Group, Arch4 is committed to quality products made using the best practices and the highest standard in environmental protection.
Victoria Beckham founded her eponymous fashion label in 2008. It has since become the voice of modern minimalism, celebrated for its versatility, strong sense of sophistication, and effortless approach to wardrobing women for every part of their lives. Developed at Victoria’s London studio, the collection began with a series of form-fitting dresses and has expanded to include two ready-to-wear lines, footwear, and accessories, as well as a long-term partnership with fitness and lifestyle brand Reebok. Bold, intuitive and refined, each collection features the finest craftsmanship and materials, and is an adaptation of Victoria’s own personal style to the needs and desires of the international women who swear by the brand’s distinctive, luxurious garments.
Rupert Sanderson founded his eponymous company after returning from working in Italy in 2001. His design philosophy is simply 'less is more'. Avoiding augmentation and over-dressing the foot, he concentrates on perfecting the line, volume, and material to flatter and lengthen the leg, making women feel sexier. His inspiration comes from the materials themselves: from the sensual curve and silhouettes of the woman's foot to the quality and finish of the best leather and fabrics.


A favorite or British Royalty, celebs and models, DeMellier is known for fashion and function. The Los Angeles bags we are currently debuting can be worn as a crossbody or as a handbag with its top handle. Designed in London but made in Spain, the brand also gives back to the community. Through A bag, A Life initiative, for every bag sold DeMellier funds vaccines and medical treatments aimed at saving the lives of children in need in collaboration with SOS Villages.


To shop the complete British edit of brands, click here 


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