Inspired by Scandinavian simplicity and American energy, Anine Bing is a Los Angeles-based fashion brand started in 2012 by Anine Bing... , Founder and Chief Creative Officer, and Nicolai Bing, Founder, and Chief Executive Officer. Bing has built a global fashion house focused on everyday wardrobe-essentials and investment pieces for modern women seeking a timeless yet rebellious approach to style.