Dorothee Schumacher founded her own label in 1989 as a t-shirt collection. A signature style of an extraordinary sense of colors..., natural confidence, elegant friction, and feminine sophistication were immediately visible in the first collection. After just 3 years, DS extended her collections by adding knitwear in 1991 and opening her own showroom in Dusseldorf in 1994, followed by showrooms in Paris and Milan the following years. Her intuitive understanding of and respect for femininity is visible throughout her collections. Wardrobe thinking and wearability are at the core of her design.