MOTHER was founded in 2010 by Lela Becker and Tim Kaeding, both with extensive denim backgrounds, determined to do things differently. Known for its irreverence, cult following, and super-soft fabrics, MOTHER blends an indie spirit with fits and washes that appeal to a wide range of people. The brand, made in L.A., now offers four yearly collections across denim, sportswear, outerwear, and accessories. Inspired by California in the '70s, MOTHER captures the freedom to be unfiltered, brazen, and above all, amusing.