Rupert Sanderson founded his eponymous company after returning from working in Italy in 2001. His design philosophy is simply 'less is more'. Avoiding augmentation and over-dressing the foot, he concentrates on perfecting the line, volume, and material to flatter and lengthen the leg, making women feel sexier. His inspiration comes from the materials themselves: from the curve and silhouettes of the woman's foot to the quality and finish of the best leather and fabrics. Rupert Sanderson has a London store located in Mayfair and his shoes are available in over 200 department and specialty stores in fashion capitals around the world.