Haikure is an Italian denim brand founded in 2011. The brand epitomizes a laid-back and minimalist aesthetic while remaining abreast... of the latest fashion trends. Design, transparency, and exclusivity stand as the fundamental values defining the brand. The name "HAIKURE" draws inspiration from the Japanese poetic form "haiku", renowned for its simplicity and connection to nature. The name reflects the brands ethos and resilience, purity, forward-thinking.